42nd St Photo – Investigation for Fraud, Impersonation and Perjury – Fake Copyright Takedown Scam

Beneficiary of Fake DMCA:

  • 42nd St Photo

Contact Info:

Possible Infringements:

  • Perjury, Impersonation, Identity-theft, Misrepresentation

Submitted by:

  • Rebecca Perring

Date of Submission:

  • 09 December, 2016


The DMCA claims that the original article/review was written in 2005 at the URL –

Now it’s very easy to prove that this is a fake News Website, and that the article never existed in the first place, and was deliberately planted to add credibility to the DMCA.

The domain ‘’ was registered in 2007 as shown in the WHOIS info below –


In fact, the website didn’t even exist 2 years ago. Look at the Web Archive – .

The copyright takedown notice was sent once the same review was copy-paste, and backdated on this fake website.

Currently, the website is dormant and nothing has been added. However, it’s interesting to analyze and figure out who else benefited from this fake News Website into sending other fake DMCA for illegal takedowns.

It looks like the handywork of a rogue reputation agency. There were 5 fake DMCA notices sent using this website –

These will be featured in upcoming reports.


It is the same old story. A firm has a negative review at Yelp. It ranks high on Google and hurts their reputation as well as business.

Here’s a quote from the original review at Yelp –

Perhaps you are thinking of 47th St. Photo, which went into bankruptcy several years ago. It is hard to keep track of photo places, as some of them go out of business and then are reincarnated under another name. (However, among the many names used by this outfit has been “47 St. Audio & Photo”. I would be careful about shopping at unknown photo places in New York (especially the tourist traps along Fifth Avenue). I also would try to check out an unknown place on-line with the Better Business Bureau of New York. Even better is dealing with places that are members of the BBB. This way, if there is a complaint, the firm has agreed to abide by the rulings of a BBB hearing officer. I have been very happy with B&H Photo. Check out there BBB rating at

And 47th St. Photo did no good by trying a fraudulent method to confront these allegations. Now, we’re not so sure these allegations are fake.


In case you are one of the ‘beneficiaries’  listed in this report and are wondering what really happened, we suggest you look within. If it wasn’t you, or your associates, it is definitely the ‘Reputation’ or ‘SEO’ firm you have hired in the past. Perhaps even your law firm. So, instead of blaming us for this article, you must grill your Reputation/SEO firm and look for answers. We are merely publishing the facts available on public database and have nothing against you personally. It is more than likely that the service you hired indulged in criminal methods to deliver results for you.

Meanwhile, we are awaiting more information from Ripoffreport and Google to ascertain who was behind this fake DMCA. We’ll update this page once we have more information. If you have any information to add to this investigation, get in touch with us at support[email protected]

Soon after we published the first set of our investigation reports on fake DMCAs, we managed to generate interest from online media such as Techdirt, Adweek and Huffington Post. Some of the key stories included our revelations on Torrence Boone ,, Julia Scelfo and aReputation. We also shared unpublished data and information with 3 different law agencies who looked into this scam.

And we got results. We dented this fake DMCA industry and made sure we act as deterrent to the rogue reputation firms indulged in these criminal practices. Here are some of the outcomes and changes we made possible with the help of several other citizen lawyers and agencies –

Fake Fraudulent DMCA might seem inconspicuous, until its you at the receiving end of this crime. This is not a prank. This is not an inconvenience. This is not random. These fake DMCA cases are calculated criminal schemes targeting very specific and rather important information/content. These hitjobs are usually against media, in order to help their clients hide important information from public’s eye, all in the name of Reputation Management. Millions of dollars are spent doing this, and if no one wants to bring this topic to the fore, we will.

Our team will not constantly monitor and publish these reports on a DAILY basis without fail. And we do not plan to publish and forget. We will take constructive steps in order to expose the faces behind this scam, and to try and undo the damages. AND IF YOU INDEED PART OF THIS SCAM, WE WILL ENSURE THAT YOU GET WHAT’S COMING YOUR WAY. 


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