Adore Cosmetics – Investigation for Fraud, Impersonation and Perjury – Fake Copyright Takedown Scam

Beneficiary of Fake DMCA:

  • Adore Cosmetics

Contact Info:

Possible Infringements:

  • Perjury, Impersonation, Identity-theft, Misrepresentation

Submitted by:

  • Raj Abhyanker

Date of Submission:

  • March 17, 2017


The DMCA claims that filed a copyright takedown notice against a single ‘comment’ posted at in March 2017. The original content was a user-generated review posted on …

It seems highly unlikely that will ever be worried about a 50-word user-generated review posted on other websites. There’s no inventive in even monitoring such cases. So, out of curiosity, we contacted them directly, and they were amused. So much so that they laughed off this suggestion and dismissed the fake DMCAs.

So why and who would file such fake DMCAs ? Reputation firms, charging their idiot clients thousands of dollars to illegally remove negative content from Google. They impersonate legitimate websites, plant content and file DMCA notices to Google. Some will stick, some may not. It’s easy money and they’re not worried about any backlash.

Have a look at this idiotic DMCA notice –


The sender ‘Raj Abhyanker’ suggest that this might be an India-based Reputation Firm. We’re investigating this further, but honestly, it’s the beneficiaries who need to take this inquiry further (and perhaps get a refund).


It is the same old story. A firm has a negative review at . It ranks high on Google and hurts their reputation as well as business.

Here’s an excerpt from the review –

I was totally scammed for over 2000.00 I am sad to say…Very high pressure, they confuse you, they work you until you don’t know what or how much you bought of the cosmetics! Then when you sign, they don’t tell you you are screwed because of their policy of no returns!!! Ever!! you can return for exchange for other product. I’m so embarrassed. I argued for a half hour with manager and he did the same thing…you have to try the products…I’ll send you another box of masks…So I am trying to figure out next step. I’m ticked off royally! All I want is my $ back.

And Adore Cosmetics did no good by trying a fraudulent method to confront these allegations. Now, we’re not so sure these allegations are fake.


In case you are one of the ‘beneficiaries’  listed in this report and are wondering what really happened, we suggest you look within. If it wasn’t you, or your associates, it is definitely the ‘Reputation’ or ‘SEO’ firm you have hired in the past. Perhaps even your law firm. So, instead of blaming us for this article, you must grill your Reputation/SEO firm and look for answers. We are merely publishing the facts available on public database and have nothing against you personally. It is more than likely that the service you hired indulged in criminal methods to deliver results for you.

Meanwhile, we are awaiting more information from Ripoffreport and Google to ascertain who was behind this fake DMCA. We’ll update this page once we have more information. If you have any information to add to this investigation, get in touch with us at [email protected]

Soon after we published the first set of our investigation reports on fake DMCAs, we managed to generate interest from online media such as Techdirt, Adweek and Huffington Post. Some of the key stories included our revelations on Torrence Boone ,, Julia Scelfo and aReputation. We also shared unpublished data and information with 3 different law agencies who looked into this scam.

And we got results. We dented this fake DMCA industry and made sure we act as deterrent to the rogue reputation firms indulged in these criminal practices. Here are some of the outcomes and changes we made possible with the help of several other citizen lawyers and agencies –

Fake Fraudulent DMCA might seem inconspicuous, until its you at the receiving end of this crime. This is not a prank. This is not an inconvenience. This is not random. These fake DMCA cases are calculated criminal schemes targeting very specific and rather important information/content. These hitjobs are usually against media, in order to help their clients hide important information from public’s eye, all in the name of Reputation Management. Millions of dollars are spent doing this, and if no one wants to bring this topic to the fore, we will.

Our team will not constantly monitor and publish these reports on a DAILY basis without fail. And we do not plan to publish and forget. We will take constructive steps in order to expose the faces behind this scam, and to try and undo the damages. AND IF YOU INDEED PART OF THIS SCAM, WE WILL ENSURE THAT YOU GET WHAT’S COMING YOUR WAY. 


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