We’ve all seen the ads on YouTube, and most of us have suspected something fishy is going on. Is Tai Lopez’s 67 Steps program legitimate, or just another self-help scam?

The internet abounds with charlatans, frauds, hucksters, and scam artists. Among them is Tai Lopez, the man you’ve probably seen plastered all over YouTube, bragging about driving his Lamborghini in the Hollywood hills and his brand-new bookshelves, curiously located inside his garage. He promises you too can achieve wealth, happiness, and success by following his “67 Steps” program, for the nominal fee of $67.00 a month. If you’re penniless and sleeping on a couch, as Tai claims he did “not that long ago”, you are subtly coerced into spending an exorbitant amount of money on a product that not only falls flat, but is almost entirely plagiarized from a book that costs about seventeen dollars.

In one of his video advertorials, he slyly encourages viewers to drop out of school, implying his program is all the instruction you need to be successful (and drive fast cars whenever you want). Don’t let the double-speak fool you. Notice how he immediately reiterates his comments after claiming he was “just kidding”, before launching into a full-blown sales pitch about his program. The manipulative sales technique will be familiar to anyone who has studied psychology, or fortified themselves against the ploys of pushy used car salesmen.

Before we delve into the specifics of  the 67 Steps program, let’s learn a little bit more about Tai Lopez, how he actually earned his wealth, and what other projects he’s overseen during his sketchy career in entrepreneurship.

A Brief History of Tai Lopez

Tai Lopez

In his most infamous YouTube ad, which begins with some bragging about his new Lamborghini, Lopez claims he was broke “with only $47.00 in my bank account, sleeping on a couch in a mobile home.” A quick glance at his website’s About page elucidates on his supposed destitute situation. He dropped out of college and moved back in with his mother, something a little less dramatic than the vague statement in his video. It’s not an outright lie—you’ll find Mr. Lopez tells very few of those. But it is a somewhat deceitful exaggeration, just one in a never-ending series of sales techniques he employs to sell his program.

Lopez claims he convinced five multi-millionaire entrepreneurs to mentor him which, along with his propensity to read “a book a day”, led to his success. But before he shared his secrets to wealth and happiness with the world, Tai was busy running a number of nefarious dating websites.

In 2007 , he became the new owner of Elite Global Dating, LLC, which already had numerous dating websites under its belt. By 2015, the company owned almost a dozen of them. A quick Google search reveals a plethora of complaints about Elite Global Dating, indicating Lopez is either a very poor businessman or knowingly engaged in outright unethical practices.

Here are just a few complaints about the websites Mr. Lopez owns:

“Hi. There is a dating site currently named EliteMeeting.com It was formerly called MeetingMillionaires.com (had to change it because of their bad reputation. They’ll probably be changing it again bcz people like me are on too them and telling everyone). Please be aware of this site. It employs the old dating site trick: putting up a lot of beautiful women/men or successful men to lure you to pay the large fee to be able to contact them or read their email. PROBABLY 95% OF THE MEMBERS ARE FAKE.

I JUST signed up and got 1 or 2 emails a day from very attractive people. Their cheapest memership is $60 for 1 month! Can you believe this? The owner is trying to become a millionaire/billionaire off this. This is the most expensive dating site membership ever.

I HAVE NOT been scammed by them. Because I did not fall for all these members emailing me (I have a very high scam-o-meter : ) I was too smart and suspicious. But I am posting this to WARN anyone of this dating site.” — Brittney, Complaints Board.

“When you sign up for this site – the general free check it out part – you start to receive well timed out emails that are set up to look as though they are coming from people who are generally interested in you. Not an overload but a reasonable number of emails that make you think people who are already paying and sharing the same desire to date are actually interested in you. YOU ARE INDUCED TO SIGN UP.

Once you are signed up – and you respond to someone who initiated contact with you. They NEVER write back. NOT ONE of the people who originally emailed you. In short order you realize that they have a system in place that sends out these type of emails and that it is all FAKED.

I immediately asked for my money back. The owner TLo (profile name) (real name Tai Lopez) emailed me and said that he would but never gave back the money.” — Ripoff Report

If this is Tai Lopez’s idea of success, do you really want him as a mentor?

A Successful Salesman

If there’s anything positive to be said about Mr. Lopez, it’s his ability to sell a product. That, and the endless platitudes his videos offer are relatively harmless, if unoriginal (his disparaging of higher-education notwithstanding).

In the two-hour ordeal that is his introductory sales pitch for 69 Steps, Lopez successfully employs all six “universal principles” from Dr. Robert B. Cialdini’s bestselling book “Influence: The Psychology of Persuasion“. Take, for example, the Principle of Reciprocity, which he employs in the opening lines of his lengthy monologue. By offering to give the viewer something worth $100.00 just to watch the video, he dangles a reward in front of his marks like a carrot on a stick. It’s only at the end of the presentation that he makes himself clear: his vague offer turns into a “free gift” with the purchase of his program.

By flattering the viewer constantly (“If you’ve watched this much, you’re obviously pretty smart!”) and name-dropping successful entrepreneurs like Warren Buffet, he uses an age-old manipulation technique of letting the mark in on some ‘grand secret’, one he has merely discovered and wishes to share with YOU, of all people. He’s likable, he seems trustworthy, maybe he’s worth listening to. Maybe the $67.00 is worth it.

It isn’t. In fact, his best material can be found for free on YouTube. “Best” is used lightly, as he offers little in the way of original ideas and mostly apes content that’s more common sense than insightful advice. To conclude, let’s examine the 67 Steps program, and determine if it’s really worth the money.

67 Steps to Nowhere

TaiLopez Scam

Let’s clear the air: reviews for Tai Lopez’s program have been mixed. Few reviewers seem ready to call 67 Steps an outright scam, and that’s fair for a few reasons. Foremost, you do get what you pay for. That is to say, Lopez isn’t dishonest about what your $67.00 goes toward, he only exaggerates about the results you’ll achieve, and isn’t exactly upfront about some of the supposed features of the program.

And what do you get for your purchase? Sixty seven lengthy videos of Mr. Lopez offering advice on business, growth, and “wellness”. They’re full of rambling anecdotes and take a while to get to the point, but if you’re really enamored with his millionaire playboy persona, you might actually enjoy them.

The problem? Almost none of it is original. In fact, his 67 Step program seems to be plagiarized from the far superior self-help work “The Success Principals” by Jack Canfield, which contains a list of 64 steps nearly identical to Lopez’s. It costs $17.09 on Amazon.

The website Lucrative Online points out some additional problems with 67 Steps:

“There is definitely no community, and the 1-on-1 help from Tai comes in the form of an email which directs you to an information gathering survey. Thanks Tai! Oh, there is also a once a month conference call, but I have yet to experience that.”

You have to pay extra for those conference calls, by the way.

In conclusion, purchasing the 67 Steps program simply isn’t worth it. It’s like buying a $15.00 hot dog when the stand just across the street sells them for fifty cents. Actually, this whole street is full of hot dog carts, and they’re all cheaper (and probably tastier) than anything “Hollywood Hot Dogs by Tai” has to offer.



6 Responses to “Who Is Tai Lopez, the Guy in Those Self-Help Ads on YouTube?”

  • merreborn • Reply

    He’s a lot like many out there right now, he is talking and talking and talking but not really saying anything useful.

    It’s quite a maddening marketing strategy. They always lead with “I’m going to tell you the answer to the ultimate question of life, the universe and everything”, and the video’s 52 minutes long. And of course if you dare waste time watching the first 90%, all you’ve heard is how wonderful your life will be once you’ve heard the answer, and what color shoes the marketer was wearing when they learned the answer, but not a hint of the actual answer.

    It’s like the “persistence hunting” approach to marketing: I guess after 52 minutes of bullshit, you can wear some folks down enough that they’ll buy anything?

  • chlywly • Reply

    How does any of this come as a surprise to OP? Tai’s over-the-top greasy paid media tactics weren’t enough of a give-away. How about the fact that none of his videos actually have anything of value online either, barely anything he says makes any sense. He just name drops and try’s to quote famous people to make himself sound uber knowledgeable. The guy actually has practically no quality, real world advise that isn’t a direct re-hash from someone else, even then he is unable to use metaphor to extrapolate.

    Tai is not a guru. He is not a great entrepreneur. Tai is a a very effective albeit unscrupulous marketer …

  • joltzipper • Reply

    Please forgive the strong language that I use here.

    YES. Absolute scam. I bought the “Accelerator” program, and it turned out to be absolute ass. It’s crap. Just rehashed old crap from Tai’s live calls that you get on YouTube. His live videos are also bullshit, I’ve seen the same ones reply many times. The paid content is shittier than the free content. It’s all just bad reviews of books, and then affiliate marketing he does with other companies in which they share no useful information.

    There is like ONLY 3 Videos on Tai’s behind the scenes business stuff. All 3 of which are just Tai talking shit to his team. “You better appreciate that you’re working for me”.

    The Knowledge database is crap. No useful info. Just buy a book and you’ll get 100 times more value. Just watch the hundreds of thousands of other useful videos that are free. Not even worth $10 in my opinion.

    The money program is a bullshit program. Almost ZERO money advice. It’s crap. Junk. Poop. Serious ass. Don’t waste your time. He just rehashes maybe 3 or 4 ideas together… And then the rest is affiliate marketing. It’s all crap.

    From there, they try to up-sell you on the bigger packages that are $5,000+. They make you hope that you can someday meet with Tai and get him to invest in your business or personally mentor you. But it’s all bullshit.


    Not to mention, when I asked for a refund, it has been 1 week and no one has gotten back to me. They’re just stealing our money. I have to do a charge back through my credit card company. They replied once saying that Oh we have to have one of our guys call you to make sure you have a good experience. Well, that was 7 days ago, and nothing.

    Bullshit product, bullshit service. Avoid at all costs.

    The only reason I tried his program was because he gave a 60 day money back guarantee. He isn’t even keeping up to that one promise. He keeps saying he has all this great insider information, but none is to be found in his program. He makes his program sound like it’s so solid, professional, and well put together, but it’s really crappy, you’re really really better off just finding a few relevant things for yourself with a youtube search.

    Again. I don’t care what promises he makes to you. It’s all crap. Really is. He does provide some good tips. But, just watch his free crap for that. It’s pretty much all rehashed other YouTube videos, and information from books. He really won’t save you any time in terms of trimming the learning curve. Actually, his program sucks so bad that it will make you waste maybe 2-3 days before you realize that you were scammed and lied to.

  • David • Reply

    “Tai Lopez”, by Tai Lopez and found at tailopez.com, is an internet marketing system from a man with a dubious reputation.

    Taking advice from someone who obsesses on a love for Lamborghini cars may be foolish, but taking it from someone who really does not offer anything but borrowed quotes is even more.

    It’s highly likely you may have seen his ads on YouTube before your video comes up. He laughingly calls his act Lamborghini marketing, and many unfortunate people have fallen for it.

    His shtick is basically a bunch of rhetoric surrounding his love of his luxury cars and how you can get your own if you follow his plan.

    The problem, or main issue, we have with Lopez is that there doesn’t seem to be any kind of real substantive plan, per se, just a lot of hype to get you to spend (waste) your money on his 67 Steps system and his other upsells.

    However, the real problem with this system is the man himself. He seems to not be very sincere or genuine, and you have to wonder if the character on the video presentation is actually a paid actor.

    Even if it is him, the ad videos of him quoting others as he’s talking about his material things like a mansion, expensive cars and swimming pool, etc. while he’s taping from his garage is kind of a silly premise.

    He speaks in generalities that just about everybody past the age of 12 should know. All talk, no show is what his “lessons” amount to.

    Hype and flowery words are not what you want to pay from $67 and up to not learn any of the actual nuts and bolts of marketing, and that’s all you can find in most of Lopez’s systems.

    Years since he started, there are thousands of complaints and BBB filings against him and his previous scams, which are just too many to name here, by unhappy customers who reported being ripped off.

    Tai’s scams began around 2007 with his bogus dating sites that overcharged people’s accounts even long after they tried to cancel.

    He still fails to mention you’ll incur monthly fees and even extra fees for “one on one consultations” he calls “monthly mentor calls”.

    He uses a well worn bait and switch tactic so good you won’t know until you realize you were suckered and by then it’s way too late – you’ll get no refunds from this scammer.

    Anyone who tells you to drop out of school and pay him to be your “mentor”, even in jest, is someone of which you should steer very clear.

    The latest scam he’s hawking, his “67 Steps” system going for $67 dollars, is a blatantly plagiarized eBook product from another source that sells the very same thing for under $20 dollars with far less rambling.

    By that, I mean, the videos. While Lopez does not recite in an act of plagiarism, Canfield’s book, “The Success Principals”, word for word, he goes on and on about nothing before he gets to the point on nearly all 67 videos he overcharges you for.

    He also overstates the results you can get from his system, is not totally truthful about certain aspects of it as well.

    Add tall the fake shill comments praising the program without a single honest complaint or rebuttal thrown in for honest measure.

    While Tai Lopez and his well put together yet questionable website can’t actually be called a scam outright, his tactics are unethical and shady.

    On the page dedicated to some retreat, you won’t find any concrete details other than his two buddies he calls “experts” as his headline speakers.

    The more I dug the more shadiness I found on at least one of them. Both were closely tied to Lopez as close friends.

    It is clear he is just looking for fools eager to give him their money without question – and he figures as long as there’s an unlimited supply, he can keep this con going for as long as he can.

    I’ll save you the trouble of reading the tens of thousands of words, some really not very nice, about the weasely way he gives such bad quality service for way too much money, and just tell you that Tai Lopez should be something you will want no part of.

    I reluctantly do say that the only redeeming part of his website is the recommended books page. He claims he reads a book a day and brags about his bookshelves on his “instructional” videos.

    We do NOT recommend Tai Lopez or any of his products.

    Thanks for reading…

  • jarrah • Reply

    It only a scam if you pay for it. Torrent it and the information you get is free. i completed the course and feel great as i slowly move up the pyramid. this does gain results but i will agree it is not worth 67$ its a total rip off when you can get the information for free from libraries, books and of course the internet. but if you have it for free its totally worth watching.

    And just so everyone is aware, 47$ in his bank is nothing compared to my financial situation at the moment, i live in the hood, grew up in the hood and still have the influences of the hood, whilst owning my own business which gets bigger and bigger everyday. no i don’t sell drugs. and im not black. the hood here makes black hoods look like sissies. im not racist. please dont kill me.

  • aaron • Reply

    Are there any reliable people who provide good insights and things to learn from?

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