Business

Tai Lopez – Just Another Self-Help Scammer

We’ve all seen the ads on YouTube, and most of us have suspected something fishy is going on. Is Tai Lopez’s 67 Steps program legitimate, or just another self-help scam?

 

The internet abounds with charlatans, frauds, hucksters, and scam artists. Among them is Tai Lopez, the man you’ve probably seen plastered all over YouTube, bragging about driving his Lamborghini in the Hollywood hills and his brand-new bookshelves, curiously located inside his garage. He promises you too can achieve wealth, happiness, and success by following his “67 Steps” program, for the nominal fee of $67.00 a month. If you’re penniless and sleeping on a couch, as Tai claims he did “not that long ago”, you are subtly coerced into spending an exorbitant amount of money on a product that not only falls flat, but is almost entirely plagiarized from a book that costs about seventeen dollars.

 

In one of his video advertorials, he slyly encourages viewers to drop out of school, implying his program is all the instruction you need to be successful (and drive fast cars whenever you want). Don’t let the double-speak fool you. Notice how he immediately reiterates his comments after claiming he was “just kidding”, before launching into a full-blown sales pitch about his program. The manipulative sales technique will be familiar to anyone who has studied psychology, or fortified themselves against the ploys of pushy used car salesmen.

 

 

Before we delve into the specifics of  the 67 Steps program, let’s learn a little bit more about Tai Lopez, how he actually earned his wealth, and what other projects he’s overseen during his sketchy career in entrepreneurship.

 

A Brief History of Tai Lopez

 

Tai Lopez

 

In his most infamous YouTube ad, which begins with some bragging about his new Lamborghini, Lopez claims he was broke “with only $47.00 in my bank account, sleeping on a couch in a mobile home.” A quick glance at his website’s About page elucidates on his supposed destitute situation. He dropped out of college and moved back in with his mother, something a little less dramatic than the vague statement in his video. It’s not an outright lie—you’ll find Mr. Lopez tells very few of those. But it is a somewhat deceitful exaggeration, just one in a never-ending series of sales techniques he employs to sell his program.

 

Lopez claims he convinced five multi-millionaire entrepreneurs to mentor him which, along with his propensity to read “a book a day”, led to his success. But before he shared his secrets to wealth and happiness with the world, Tai was busy running a number of nefarious dating websites.

 

In 2007 , he became the new owner of Elite Global Dating, LLC, which already had numerous dating websites under its belt. By 2015, the company owned almost a dozen of them. A quick Google search reveals a plethora of complaints about Elite Global Dating, indicating Lopez is either a very poor businessman or knowingly engaged in outright unethical practices.

Here are just a few complaints about the websites Mr. Lopez owns:

 

“Hi. There is a dating site currently named EliteMeeting.com It was formerly called MeetingMillionaires.com (had to change it because of their bad reputation. They’ll probably be changing it again bcz people like me are on too them and telling everyone). Please be aware of this site. It employs the old dating site trick: putting up a lot of beautiful women/men or successful men to lure you to pay the large fee to be able to contact them or read their email. PROBABLY 95% OF THE MEMBERS ARE FAKE.

I JUST signed up and got 1 or 2 emails a day from very attractive people. Their cheapest memership is $60 for 1 month! Can you believe this? The owner is trying to become a millionaire/billionaire off this. This is the most expensive dating site membership ever.

I HAVE NOT been scammed by them. Because I did not fall for all these members emailing me (I have a very high scam-o-meter : ) I was too smart and suspicious. But I am posting this to WARN anyone of this dating site.” — Brittney, Complaints Board.

 

 

“When you sign up for this site – the general free check it out part – you start to receive well timed out emails that are set up to look as though they are coming from people who are generally interested in you. Not an overload but a reasonable number of emails that make you think people who are already paying and sharing the same desire to date are actually interested in you. YOU ARE INDUCED TO SIGN UP.

Once you are signed up – and you respond to someone who initiated contact with you. They NEVER write back. NOT ONE of the people who originally emailed you. In short order you realize that they have a system in place that sends out these type of emails and that it is all FAKED.

I immediately asked for my money back. The owner TLo (profile name) (real name Tai Lopez) emailed me and said that he would but never gave back the money.” — Ripoff Report

 

If this is Tai Lopez’s idea of success, do you really want him as a mentor?

 

A Successful Salesman

 

 

If there’s anything positive to be said about Mr. Lopez, it’s his ability to sell a product. That, and the endless platitudes his videos offer are relatively harmless, if unoriginal (his disparaging of higher-education notwithstanding).

 

In the two-hour ordeal that is his introductory sales pitch for 69 Steps, Lopez successfully employs all six “universal principles” from Dr. Robert B. Cialdini’s bestselling book “Influence: The Psychology of Persuasion“. Take, for example, the Principle of Reciprocity, which he employs in the opening lines of his lengthy monologue. By offering to give the viewer something worth $100.00 just to watch the video, he dangles a reward in front of his marks like a carrot on a stick. It’s only at the end of the presentation that he makes himself clear: his vague offer turns into a “free gift” with the purchase of his program.

 

By flattering the viewer constantly (“If you’ve watched this much, you’re obviously pretty smart!”) and name-dropping successful entrepreneurs like Warren Buffet, he uses an age-old manipulation technique of letting the mark in on some ‘grand secret’, one he has merely discovered and wishes to share with YOU, of all people. He’s likable, he seems trustworthy, maybe he’s worth listening to. Maybe the $67.00 is worth it.

 

It isn’t. In fact, his best material can be found for free on YouTube. “Best” is used lightly, as he offers little in the way of original ideas and mostly apes content that’s more common sense than insightful advice. To conclude, let’s examine the 67 Steps program, and determine if it’s really worth the money.

 

67 Steps to Nowhere

 

TaiLopez Scam

 

Let’s clear the air: reviews for Tai Lopez’s program have been mixed. Few reviewers seem ready to call 67 Steps an outright scam, and that’s fair for a few reasons. Foremost, you do get what you pay for. That is to say, Lopez isn’t dishonest about what your $67.00 goes toward, he only exaggerates about the results you’ll achieve, and isn’t exactly upfront about some of the supposed features of the program.

 

And what do you get for your purchase? Sixty seven lengthy videos of Mr. Lopez offering advice on business, growth, and “wellness”. They’re full of rambling anecdotes and take a while to get to the point, but if you’re really enamored with his millionaire playboy persona, you might actually enjoy them.

 

The problem? Almost none of it is original. In fact, his 67 Step program seems to be plagiarized from the far superior self-help work “The Success Principals” by Jack Canfield, which contains a list of 64 steps nearly identical to Lopez’s. It costs $17.09 on Amazon.

 

The website Lucrative Online points out some additional problems with 67 Steps:

 

“There is definitely no community, and the 1-on-1 help from Tai comes in the form of an email which directs you to an information gathering survey. Thanks Tai! Oh, there is also a once a month conference call, but I have yet to experience that.”

 

You have to pay extra for those conference calls, by the way.

 

In conclusion, purchasing the 67 Steps program simply isn’t worth it. It’s like buying a $15.00 hot dog when the stand just across the street sells them for fifty cents. Actually, this whole street is full of hot dog carts, and they’re all cheaper (and probably tastier) than anything “Hollywood Hot Dogs by Tai” has to offer.

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    merreborn
    Guest
    merreborn

    He’s a lot like many out there right now, he is talking and talking and talking but not really saying anything useful. It’s quite a maddening marketing strategy. They always lead with “I’m going to tell you the answer to the ultimate question of life, the universe and everything”, and the video’s 52 minutes long. And of course if you dare waste time watching the first 90%, all you’ve heard is how wonderful your life will be once you’ve heard the answer, and what color shoes the marketer was wearing when they learned the answer, but not a hint of… Read more »

    chlywly
    Guest
    chlywly

    How does any of this come as a surprise to OP? Tai’s over-the-top greasy paid media tactics weren’t enough of a give-away. How about the fact that none of his videos actually have anything of value online either, barely anything he says makes any sense. He just name drops and try’s to quote famous people to make himself sound uber knowledgeable. The guy actually has practically no quality, real world advise that isn’t a direct re-hash from someone else, even then he is unable to use metaphor to extrapolate. Tai is not a guru. He is not a great entrepreneur.… Read more »

    joltzipper
    Guest
    joltzipper

    Please forgive the strong language that I use here. YES. Absolute scam. I bought the “Accelerator” program, and it turned out to be absolute ass. It’s crap. Just rehashed old crap from Tai’s live calls that you get on YouTube. His live videos are also bullshit, I’ve seen the same ones reply many times. The paid content is shittier than the free content. It’s all just bad reviews of books, and then affiliate marketing he does with other companies in which they share no useful information. There is like ONLY 3 Videos on Tai’s behind the scenes business stuff. All… Read more »

    Shaun
    Guest
    Shaun

    The business refuses to honor money back guarantee. I contacted the business to request a full refund as per their money back guarantee, which states: Credit Mentor Program You have 60 days from the date of purchase to request a 100% money back guarantee. After 60 days, your request for a refund is no longer valid. https://www.tailopez.com/terms_of_use.php#refund-policy I have not received any response from the business.

    Chang
    Guest
    Chang

    The company doesn’t answer calls and mails to get a refund of a mentoring prog and 67 steps program and VIP subscription I want to cancel the services On date 01/15/2018 I signed up and paid on line for the entrepreneur Academy 99 dls. and The 67 Steps + Twice-A-Month VIP Live Coaching Calls. I signed to these programs because I joined to a webinar where this company offer personalized coaching and when I went through the website I only found a bunch of videos and that’s not what I signed up for. Their sales practices are very pushy and… Read more »

    Caroline
    Guest
    Caroline

    I still havent got a full refund of my purchase. I subscribe the 67 Steps Program. I have not received a refund or responses to attempts to communicate. I have sent e-mails. I subscribe for FREE Trial for 3 days then it the program was Charging me $9.99 per month. On August i have receive an email saying you have charge $199 for The Entrepreneur Academy so I have Request for Refund immediately because as per there Terms I followed the guidelines specified on the https://www.tailopez.com/terms_of_use.php website. On August 5th I open a 24/7 chat and they replied that someone… Read more »

    David
    Guest
    David

    “Tai Lopez”, by Tai Lopez and found at tailopez.com, is an internet marketing system from a man with a dubious reputation. Taking advice from someone who obsesses on a love for Lamborghini cars may be foolish, but taking it from someone who really does not offer anything but borrowed quotes is even more. It’s highly likely you may have seen his ads on YouTube before your video comes up. He laughingly calls his act Lamborghini marketing, and many unfortunate people have fallen for it. His shtick is basically a bunch of rhetoric surrounding his love of his luxury cars and… Read more »

    jarrah
    Guest
    jarrah

    It only a scam if you pay for it. Torrent it and the information you get is free. i completed the course and feel great as i slowly move up the pyramid. this does gain results but i will agree it is not worth 67$ its a total rip off when you can get the information for free from libraries, books and of course the internet. but if you have it for free its totally worth watching. And just so everyone is aware, 47$ in his bank is nothing compared to my financial situation at the moment, i live in… Read more »

    aaron
    Guest
    aaron

    Are there any reliable people who provide good insights and things to learn from?

    Tyler
    Guest
    Tyler

    *** ***** SMMA program was falsely advertised as a “30 day return policy”. I tried to return it but They refuse to give my money back. On April 12, I purchased the social media marketing for $497 with my Chase debut card. Order number is ********. Before purchase they advertised that there was a 30 day return policy. That’s it. I decided to stop doing the social media marketing and get my refund so I sent a few emails on May 9. A a sales rep named **** replied May 10 that I’m not allowed to because they want me… Read more »

    Alex
    Guest
    Alex

    SCAM!!!

    I bought 1 month of subscription.

    They removed my access 14 days later, trying to charge for another month?

    Marshall
    Guest
    Marshall

    The primary product that Tai Lopez sells is 67 steps to getting anything you want out of life: wealth, health, love, and happiness. It costs $67 per month. The program includes 67 steps, videos of Lopez, life-coaching calls from Lopez, book-of-the-day recommendations, and other bonus content. I want to be very clear with you there are no 67 steps, 100 steps or 1000 steps that will give you anything you want out of this life. There are things you can’t have in life like living forever or being someone else. Tai Lopez fails to mention on his Linkedin profile that… Read more »

    TaiTheScammer
    Guest
    TaiTheScammer

    According to LinkedIn, Tai Lopez started out in wealth management in the early 2000s with GE (he definitely seems to be chasing after the “good life” as he puts it). From there, he started his own wealth management company for about 4 years until 2007. After that, he now appears to be doing a fraudulent internet business… In 2008, he became the owner of Elite Global Dating, LLC (which has many dating websites). And that is where the shit hits the fan. Google “Tai Lopez is a fraud” or “Elite Global Dating, LLC,” and you’ll come across these kind of… Read more »

    IhateTaiLopez
    Guest
    IhateTaiLopez

    By not asking for a refund is how you get a refund from our Dear Tai Lopez!

    Ring a bell yet ? how this guy is making money ..sounding like the ‘knowledge sharing success inspiring young wizard’ who charges a ‘small’ amount of money and promises full refund for a step by step program.. Yes it’s all a gimmick, Tai’s infamous offers are now neing understood by the masses as what they actually are ‘a load of BS’.

    You are welcome.

    Michelle
    Guest
    Michelle

    Look, I have never bought Tai’s program before but, recently Tai has been working more on his customer service. “You can contact us at 800-604-2587.”- Tai Lopez website. (Tailopez.com) They also have a chat on the website but, most likely it is a bot. Tai has a “60 Day Money Back” also, so try these tips. If they do not work then, some say to call your bank. From my understanding Tai isn’t a scam. He literally talks and hangs out with successful people. Wouldn’t they find out that he is a scam by now? Thanks for reading.

    Bryan
    Guest
    Bryan

    I myself don’t see Tai Lopez as a scam. His 67 steps have helped me so, so much in increasing my financial freedom you really just have to learn how to apply it. As for the cancel not working for you, that does seem odd. Maybe there was a problem with the server or the rep you were dealing with. YOU CAN ACTUALLY PURCHASE HIS 67 STEPS HERE -> lINK His steps are genuine and real, but if you don’t want to spend money on them, some good books to checkout are 1. How to Win Friends and Influence People… Read more »

    Lara
    Guest
    Lara

    Tai Lopez is a scam and he can show you how to get rich quick. But his program doesn’t work – it will make you poorer not richer.How can that be? Well, I discovered Tai’s secret and I’ll share it with you for only $49.99.Bargain right?Just joking, I’ll actually share it with you for free! If you like my answer, an upvote will be payment enough!The Tai Method to get rich quick!Step 1Build a self-help program. To do this you can copy parts from other successful self-help books and talks. Just Google “best self help books”. Try to make your… Read more »

    Karin
    Guest
    Karin

    Tai Lopez simply run an “Oprah TV talk show” version not in TV but in the internet (with a big villa /beautiful models/sports cars as the prop background. It’s typical Hollywood guys….any small time tv production can rent a big villa to shoot a small tv talk show).It’s very likely his production team use the villa as an office and employee accommodation, 2 in 1, thus cut down all the cost drastically. That’s why you see it’s always seems a lots of people around his villa thinking that he is social dude.And what’s more , clever Tai, turns his internet… Read more »

    Darren
    Guest
    Darren

    Everything about Tai Lopez seems a little off. He forgets how many rooms his mansions has, forgets the names of the people he is interviewing, stumbles over the explanation of simple practices/customs in the industry. i wouldn’t trust him as far as I could kick him. That being said, we all know who he is. so in one way he has proved successful. He appears to live in a holiday rental ‘mansion’. Probably hires or rents the Supercars he has and looks unwashed. BY FAR the biggest turn off for me was the people he surrounds himself with. I think… Read more »

    Ross
    Guest
    Ross

    He doesn’t have that much money. It is well known he rents and borrows things to convince others he accumulated a lot of wealth. And boy does he look wealthy! In return – you get sucked into his story – keep watching an additional ad he made on YouTube. And before you know it you spend money on his program…. He is a typical bottom feeder. He feeds from the folks who have enough money to survive but not enough to live his lifestyle. He makes money because he lets others believe in dreams. And then obviously crushes them. Only… Read more »